Posts Tagged with Technology

What is a QR Code?

Posted on Sep 20, 2010 by Michael Herman | Posted in Social Media

I am still hoping for the day that QR codes, “Quick Response Codes”, become a regular on the advertising scene.  QR codes put an end to the “I hope you remember the website in our magazine ad so you will go home later and type it in off the top of your head” issue.  These codes create a direct channel to your website right then and there. Let me paint a picture…

You are waiting at a bus stop. Nothing is around you but strangers and a giant advertisement wrap around the bus stop station. The advertisement is a poster for a new movie out with, *gasp*, your favorite actor! Well, hopefully you remember the name of the movie so you can go home and look it up. BUT WAIT! You have the QR Reader App on your smart phone. You hold your phone up to the little digital square and your phone immediately opens up your browser and takes you to the movie’s website. BUT WAIT! Not only does it take you to the website, but a video pops up. It’s the trailer to the movie! Now you scroll below and enter your zip code to see when the movie is playing  in your area and can directly buy tickets from your phone! BAM. Conversion goal met.

Here is an example of how Blockbuster used QR codes:

The great thing about a QR Code is that you can make one for ANY landing page. It is entirely too simple. All you have to do is go to Kaywa.com and enter your URL. Once you get your QR code, you can pretty much place it on anything. I even had one on my resume that led to my own personal website. I’ve seen people add them to business cards as well.

What’s the catch? In order for the camera on your smart phone to read these little digital squares, QR codes, you need to download the application for it. Just do a search for QR in your app store and download the QR app.

If you are a fan of the popular HBO show, “True Blood”, you would be happy to know they’ve actually designed a very branded QR code. From what I’ve researched, this is the first designer QR code to appear on TV. Imagine what you can do with this. Since QR codes can go pretty much anywhere, they can use this image in a magazine ad, a giant poster, or even in their commercials (which they did, and you can read about it and watch the commercial here):

TRUE BLOOD DESIGNS A QR CODE

True Blood QR Code

True Blood QR Code

Keeping you updated and downloaded – Megan @ Digital Street, Inc.

Video: MIT Students Develop ‘Minority Report’ Style Wireless Mouse Gloves

Posted on Apr 2, 2010 by Michael Herman | Posted in Social Media

This is pretty amazing. I can imagine something like this coming to market soon.

(hat tip Mashable)

Apple Reveals IPad

Posted on Jan 27, 2010 by Michael Herman | Posted in Social Media

ipad

Nothing in the tech world has generated as much speculation and buzz as the so-called Apple Tablet. All the speculation was finally put to rest this afternoon when Apple CEO Steve Jobs revealed what they’re calling the Apple iPad. Mashable has all the details and many high resolution pictures. It really does look like a cool machine at an even cooler price — $499 for the entry level.

ipad-2 ipad-1 ipad-3

(photos via Mashable)

Video: Thinnest Laptop In The World

Posted on Oct 23, 2009 by Michael Herman | Posted in Social Media

Behold the Dell Adamo XPS — the thinnest laptop in the world. The question I have is how thin is too thin?