With the rise of digital marketing, it can leave you wondering how you can improve your web presence and where to start! Let us give you some quick tips….
The Obvious Social Network Route
As the movie The Social Network hit screens, the time came to reflect on the phenomenal success of Facebook and other social media sites. Facebook has an estimated 500 million users and this is likely to increase even further. Twitter now has well over 100 million users and is attracting an average of 300,000 new users a day. This makes it plainly obvious as to your main 2011 social media strategy. Facebook seems to attract users in the ‘right’ age group for marketing purposes, so dedicate a considerable amount of your budget towards setting up campaigns both on Twitter and Facebook.
Video Kills The Behind The Times Company
Yet it is important to push yourself to the front of the queue when it comes to jumping on the video marketing bandwagon. A recent whitepaper by Cisco suggested that more than half of all web traffic will be video-related by 2014. The days of the 30 second advert are dying out with more and more consumers skipping these dull and unimaginative productions. Sites like YouTube need to used more frequently with thought provoking and lengthier adverts the key to success. If you want someone to buy your cereal, don’t depict a happy family with 2.4 children eating the product by the kitchen. Edgy, new and deep will sell in future where fast, predictable and cheesy once ruled.
Email And Mobiles
As one might expect, email marketing is moving with the times. An extraordinary 97% of American households use email so a well constructed email campaign will reap dividends. It is a fact that social networks such as Facebook, YouTube and Twitter are being integrated with email. The smartphone, Android and iPhone are linking even more users to their mail. The challenge facing digital marketers is to find a way to tailor their campaign for customers who view their email on a mobile device. The best strategy is to use a tool such as Litmus to find out more about your audience and tailor your campaign to them. This is necessary because it is difficult to find a current strategy that will work well for all mobile users.
SEO Is Still King
Believe it or not however, despite the huge budgets set aside for the all of the above, Search Engine Optimization (SEO) is still top of the list when it comes to 2011 digital marketing tactics according to a poll carried out by Top Rank. Yet in order to get your content to the top of the search engine ladder, you still have to know your targets and audience. If you know your audience but not their triggers, start surveying. If you know what you want to market but have no idea to who, check out sites like eMarketer for market statistics. It should be remembered that no amount of marketing will work if your content is poor, sort it out. Oh, and avoid those nasty “please stay on my page and click on cancel for something special” pop-ups, these REALLY annoy consumers!
So where will this leave your marketing strategy for 2011? All four of these pieces will make your marketing plan come together and keep up with the ever-changing trends for digital marketing.
Posted on Sep 20, 2010 by Michael Herman |
Posted in Social Media
I am still hoping for the day that QR codes, “Quick Response Codes”, become a regular on the advertising scene. QR codes put an end to the “I hope you remember the website in our magazine ad so you will go home later and type it in off the top of your head” issue. These codes create a direct channel to your website right then and there. Let me paint a picture…
You are waiting at a bus stop. Nothing is around you but strangers and a giant advertisement wrap around the bus stop station. The advertisement is a poster for a new movie out with, *gasp*, your favorite actor! Well, hopefully you remember the name of the movie so you can go home and look it up. BUT WAIT! You have the QR Reader App on your smart phone. You hold your phone up to the little digital square and your phone immediately opens up your browser and takes you to the movie’s website. BUT WAIT! Not only does it take you to the website, but a video pops up. It’s the trailer to the movie! Now you scroll below and enter your zip code to see when the movie is playing in your area and can directly buy tickets from your phone! BAM. Conversion goal met.
Here is an example of how Blockbuster used QR codes:
The great thing about a QR Code is that you can make one for ANY landing page. It is entirely too simple. All you have to do is go to Kaywa.com and enter your URL. Once you get your QR code, you can pretty much place it on anything. I even had one on my resume that led to my own personal website. I’ve seen people add them to business cards as well.
What’s the catch? In order for the camera on your smart phone to read these little digital squares, QR codes, you need to download the application for it. Just do a search for QR in your app store and download the QR app.
If you are a fan of the popular HBO show, “True Blood”, you would be happy to know they’ve actually designed a very branded QR code. From what I’ve researched, this is the first designer QR code to appear on TV. Imagine what you can do with this. Since QR codes can go pretty much anywhere, they can use this image in a magazine ad, a giant poster, or even in their commercials (which they did, and you can read about it and watch the commercial here):
Posted on Sep 8, 2010 by Michael Herman |
Posted in Social Media
You know big things are happening over at Google when their CEO, Eric Schmidt, tweets the following message:
“I predict big things happening today at Google. We’re already fast… fast is about to get faster.”
Now that tweet and all the fun logo changes are coming together! Google has just release real-time live results that change as the user types their query! It’s called Google Instant. Just what is Google Instant?
Videos are always more fun than reading, right? Check out the video from Google
Google Instant is rolling out over several days to users signed in to a Google Account. We have been testing it out and have been amazed! Here is a quick shot of the screen:
This is a major change. It should help users find what they want faster—heck, you don’t even need to click the “search” button anymore if you don’t want too. And like Schmidt’s Tweet from this morning suggests… it’s all about the speed with Google Instant (and I can’t stress enough how remarkably fast it is). Remember, Google only broke through in the search industry and rose to prominence because their results were so much faster (and more accurate) than the competition—speed has always been important to Google. It seems they’re bound and determined to do whatever they can to ensure that they’re results are quicker and more accurate, so that we have less reason to look elsewhere.
Posted on Apr 30, 2010 by Michael Herman |
Posted in Social Media
Even if you have a great product it can be a real challenge to get a new company off the ground. If people don’t know about your products they obviously can’t buy them.
Typically, new businesses will invest heavily in traditional advertising, cold calling, and email marketing. All of these are legitimate and should be pursued.
However, a robust social media component to your marketing efforts can make all the difference.
Social media is about generating buzz. The only thing worse than bad press is no press at all. If people are not talking about your brand they’re probably not buying it.
Here are 10 reasons your small business should be using social media:
1. More Traffic (a lot more) – The amount of traffic a successful viral marketing campaign can generate is simply staggering.
2. Reputation Management – Find out what people are saying about your brand and where.
3. Increases Search Rank – The more people share your content and talk about your brand it generates natural links back to your site. This increases your search engine rank which increases your traffic and the quality of it.
4. Branding – Creating a recognizable identity and a strong brand is key to success.
5. Buzz – Get people talking about your brand. This will increase the spread of your brand via word of mouth. People trust what their friends and family tell them.
6. Levels The Playing Field – Social media allows tiny companies and one man shops to get the same exposure as multi-billion dollar companies with massive advertising budgets. A single viral video has the potential to be seen by as many people as a million dollar Super Bowl ad.
7. Saves Money – Social media costs a fraction of what traditional advertising does.
8. Increases Trust – Companies with a strong presence on social networks are more accessible. Companies that are more accessible tend to be more trustworthy (or are perceived that way).
9. Makes You Better – When you engage with customers through social media you’ll know what they want, what’s wrong, what’s right, and how you can do better. Domino’s Pizza heard from customers via social networks about how terrible their pizza had become. They responded by throwing out all the old recipes and starting from scratch.
10. Increases Your Market – The web has made doing business all over the world as easy as doing business in your own neighborhood. A robust social media presence will expose your brand to potential customers all over the world.
Posted on Apr 20, 2010 by Michael Herman |
Posted in Social Media
We try and stay humble here at Digital Street and refrain from tooting our own horn very much. Having said that, every once in a while it becomes necessary to boast just a little bit.
Our email marketing, search engine marketing, and social media marketing abilities are well known, but did you know that we also do mind blowing video marketing as well?
From simple YouTube videos to full blown television commercials, Digital Street can make it happen. Our in-house video production team is second to none. Schedule a free consultation with us today and we’ll help take your brand to the next level!
Posted on Apr 2, 2010 by Michael Herman |
Posted in Social Media
The NY Times has an interesting piece today related to social media. The top business schools in the world are quickly adding social media to their MBA programs.
Students entering university studies today have grown up with access to computers and the Internet and have years of experience in using online social networks to make connections and share information. Now that businesses are realizing the commercial potential of these social media networks, the universities need to teach their students how to turn their knowledge of these new media channels to profitable use, Mr. Salcito said.
“Just as we saw with digital — with things like creating Web sites or Web-based business — there is a need for immediate transformation in the educational environment,” to keep pace with these fast-emerging developments in the business world, he said.
This is a great thing. Students who leave school well versed in social media are going to have a huge advantage when they enter the business world as compared to those who don’t.
Posted on Mar 29, 2010 by Michael Herman |
Posted in Social Media
The brave new world of social media marketing has old school marketing firms struggling to adapt. Conventional wisdom has been turned on its head and the old rules and best practices for “what works” is now a constantly moving goal post. You can write out a detailed social media marketing plan for a company that sounds great on paper, but once it’s put into practice it may not be worth the paper it’s printed on. That kind of uncertainty scares the heck out of the old guard who likes a sure thing and whose clients demand nothing less.
Social Media is not something that lends itself to a one size fits all approach. What works great with one company may have no effect whatsoever with a different brand or company. Every brand or product has an audience that’s waiting to be engaged and the trick is to find out how and where they prefer the engagement to take place. Some brands work better on Facebook than on Twitter. Some find great success with both — or neither.
What business owners and marketing firms need to realize is that social media is dynamic and constantly changing. A good social media marketing campaign must be monitored continuously and tweaked when necessary. When you try something and it doesn’t work out you need to immediately pivot and try a different approach.
Be wary of any firm that guarantees outcomes using a particular method. Unless they have an uncanny ability to see into the future, they couldn’t possibly guarantee that. We can guarantee you results, but we cannot guarantee what will ultimately get those results.
Posted on Dec 9, 2009 by Michael Herman |
Posted in Social Media
ReelSEO caught up with Ari Paparo, Group Product Manager for Advertiser Products at Google, to ask him about his predictions for 2010 concerning video advertising. The audio isn’t great on the clip, but here’s what he had to say:
I think Ari is absolutely right. The proliferation of video content of all kinds makes the use of in-stream advertising inevitable. I think this will become the primary method of advertising for many companies both large and small. Forget about expensive TV and radio ads, that stuff is expensive and outdated. Internet video is the way to reach your audience. Create new opportunities for your business in 2010 by calling Digital Street and setting up a free consultation. We can create a killer video marketing campaign that will rival anything you see on TV.