One thing we consider when optimizing your website is the loading speed of your page. For a long time, the SEO industry theorized that page speed was one of the factors that SERPs considered. Now, especially since Google released it’s Google Instant, we are certain that speed does matter!
Google has now introduced WebP (“weppy”) images. This allows search spiders to see the size adjustments to your images in the coding so that they will know you aren’t making searchers wait to load your full size image. It allows you to download the WebP install and convert your JPEG image codes to be WebP friendly.
Read more about how it helps your page speed here: