The bottom line is that people are not as willing to give out their email addresses as they used to be. So, businesses now have to think of easy and creative ways to collect emails while providing incentive to sign up.
1. Set out an Email Signup Sheet – All you need is pen and paper. It may seem a little old school with all the technology we have these days, but people will appreciate that they can sign up quickly and easily without all the hassle of getting online. Simply place a sign-up sheet at the check-out counter or main desk at your place of business and make sure it is visible for everyone to see. When customers check out, you can tell them about the special deals and updates they’ll receive by signing up.
2. Bucket O’ Business Cards – Not only do people love deals, but they love EXCLUSIVE deals that not everyone else gets. Put out a fish bowl, bucket, or basket at the main counter of your place of business and have some sort of an incentive for why someone would want to give your business their business card. For example, if you own a coffee shop, let your customers know that once a month you will draw a business card from the bucket, and the lucky winner will receive free coffee for a week! This leads to you getting a lot of business cards and customers becoming very excited for the chance to win your special deal.
3. Employee Walk-up- Creating communication between businesses and customers is key to building consumers trust. Businesses that strive for great customer service have the highest potential for success. While employees engage with customers, why not have them mention the great deals and updates they will receive by signing up for your emails? People trust people.
4. Set up a Webform- I know it sounds complicated, but it’s actually a really easy and almost effortless way to get people to sign up for emails. A webform goes on a webpage, such as your website or Facebook. It allows people to enter in information, such as their name, email address, and birth date. When people sign up, their information automatically goes into your Digital Street contact list.