With the rise of digital marketing, it can leave you wondering how you can improve your web presence and where to start! Let us give you some quick tips….
The Obvious Social Network Route
As the movie The Social Network hit screens, the time came to reflect on the phenomenal success of Facebook and other social media sites. Facebook has an estimated 500 million users and this is likely to increase even further. Twitter now has well over 100 million users and is attracting an average of 300,000 new users a day. This makes it plainly obvious as to your main 2011 social media strategy. Facebook seems to attract users in the ‘right’ age group for marketing purposes, so dedicate a considerable amount of your budget towards setting up campaigns both on Twitter and Facebook.
Video Kills The Behind The Times Company
Yet it is important to push yourself to the front of the queue when it comes to jumping on the video marketing bandwagon. A recent whitepaper by Cisco suggested that more than half of all web traffic will be video-related by 2014. The days of the 30 second advert are dying out with more and more consumers skipping these dull and unimaginative productions. Sites like YouTube need to used more frequently with thought provoking and lengthier adverts the key to success. If you want someone to buy your cereal, don’t depict a happy family with 2.4 children eating the product by the kitchen. Edgy, new and deep will sell in future where fast, predictable and cheesy once ruled.
Email And Mobiles
As one might expect, email marketing is moving with the times. An extraordinary 97% of American households use email so a well constructed email campaign will reap dividends. It is a fact that social networks such as Facebook, YouTube and Twitter are being integrated with email. The smartphone, Android and iPhone are linking even more users to their mail. The challenge facing digital marketers is to find a way to tailor their campaign for customers who view their email on a mobile device. The best strategy is to use a tool such as Litmus to find out more about your audience and tailor your campaign to them. This is necessary because it is difficult to find a current strategy that will work well for all mobile users.
SEO Is Still King
Believe it or not however, despite the huge budgets set aside for the all of the above, Search Engine Optimization (SEO) is still top of the list when it comes to 2011 digital marketing tactics according to a poll carried out by Top Rank. Yet in order to get your content to the top of the search engine ladder, you still have to know your targets and audience. If you know your audience but not their triggers, start surveying. If you know what you want to market but have no idea to who, check out sites like eMarketer for market statistics. It should be remembered that no amount of marketing will work if your content is poor, sort it out. Oh, and avoid those nasty “please stay on my page and click on cancel for something special” pop-ups, these REALLY annoy consumers!
So where will this leave your marketing strategy for 2011? All four of these pieces will make your marketing plan come together and keep up with the ever-changing trends for digital marketing.
Posted on Oct 4, 2010 by Michael Herman |
Posted in Social Media
One thing we consider when optimizing your website is the loading speed of your page. For a long time, the SEO industry theorized that page speed was one of the factors that SERPs considered. Now, especially since Google released it’s Google Instant, we are certain that speed does matter!
Google has now introduced WebP (“weppy”) images. This allows search spiders to see the size adjustments to your images in the coding so that they will know you aren’t making searchers wait to load your full size image. It allows you to download the WebP install and convert your JPEG image codes to be WebP friendly.
Read more about how it helps your page speed here:
Posted on Sep 20, 2010 by Michael Herman |
Posted in Social Media
I am still hoping for the day that QR codes, “Quick Response Codes”, become a regular on the advertising scene. QR codes put an end to the “I hope you remember the website in our magazine ad so you will go home later and type it in off the top of your head” issue. These codes create a direct channel to your website right then and there. Let me paint a picture…
You are waiting at a bus stop. Nothing is around you but strangers and a giant advertisement wrap around the bus stop station. The advertisement is a poster for a new movie out with, *gasp*, your favorite actor! Well, hopefully you remember the name of the movie so you can go home and look it up. BUT WAIT! You have the QR Reader App on your smart phone. You hold your phone up to the little digital square and your phone immediately opens up your browser and takes you to the movie’s website. BUT WAIT! Not only does it take you to the website, but a video pops up. It’s the trailer to the movie! Now you scroll below and enter your zip code to see when the movie is playing in your area and can directly buy tickets from your phone! BAM. Conversion goal met.
Here is an example of how Blockbuster used QR codes:
The great thing about a QR Code is that you can make one for ANY landing page. It is entirely too simple. All you have to do is go to Kaywa.com and enter your URL. Once you get your QR code, you can pretty much place it on anything. I even had one on my resume that led to my own personal website. I’ve seen people add them to business cards as well.
What’s the catch? In order for the camera on your smart phone to read these little digital squares, QR codes, you need to download the application for it. Just do a search for QR in your app store and download the QR app.
If you are a fan of the popular HBO show, “True Blood”, you would be happy to know they’ve actually designed a very branded QR code. From what I’ve researched, this is the first designer QR code to appear on TV. Imagine what you can do with this. Since QR codes can go pretty much anywhere, they can use this image in a magazine ad, a giant poster, or even in their commercials (which they did, and you can read about it and watch the commercial here):