Posts Tagged with Best of 2010 Email Marketing

The Best of 2010 – Email Marketing Campaigns

Posted on Jan 5, 2011 by Michael Herman | Posted in Email Marketing, Social Media

Every year I see hundreds of great email campaigns sent from clients, and one of my favorite things about being an Account Manager is seeing how our clients utilize Digital Street’s email marketing platform to it’s fullest potential.

Below are five of my favorite email campaigns that were sent out through Digital Street. All of these email campaigns have a very clean feel to them, not too much clutter! It is also important for companies to maintain their brand identity by staying consistent. Sending out entirely new looking emails every other week is only going to distract your contacts from remembering your brand!

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Cosmetically Appealing

Short, sweet, simple, & sexy. The more organized an email campaign looks, the more attention it is going to receive. In general, people don’t have much time to read through your email. Stick to the main points that you want to get across so you don’t overwhelm the reader with too much information. The email on the left is very organized and the image suits the information perfectly. (It also kinda makes me a little hungry…)

*Hint: Keep the fonts within your email campaign basic and consistent! You don’t want to use a new font each time you start a new paragraph. This leads to fontophobia.

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No Such Thing as TMI

Emails really give you the opportunity to connect with your customers on a more personal level. You have the ability to automate happy birthday emails, include names within campaigns, and gain other information you might need for future segmenting purposes. You will notice that Guero’s Taco Bar always includes a link for contacts to update their data. In this particular email, Guero’s is wanting the recipient to update their information so he/she can receive a birthday surprise that is well worth opening!

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Keep It Relevant

You never want your reader to think, “What are they talking about?!”. This could ruin your reputation and have people’s eyes scanning for the Unsubscribe option rather than scanning through your beautiful email that you just worked so hard on. Keep in mind that people want to know about things that they can relate to. Stick to topics, such as holidays that are coming up, that will be relevant to a broad number of your target audience.

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Don’t Be A Bore, Link Some More!

I specifically like this email campaign because it includes many links within the campaign. As a company, you want people to interact within your email and be led to your website and/or somewhere related to what you are discussing.

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Easy Access to Social Media

One of the most important trends that has caught on this year is to include social media icons within your email campaign to build your online communities. This is a great way to start creating conversations with your clientele. Engaged users lead to loyal customers.