Posts Tagged with Austin Email Marketing

5 Reasons to Use an Email Service Provider (ESP)

Posted on Mar 4, 2011 by Michael Herman | Posted in Email Marketing

Email marketing has been around for over ten years now, but with all the changing technology available, there are many new techniques and strategies you can apply to email in order to achieve an even higher ROI and conversion rate than was attainable in the past! In fact, one of the MOST important things you can do for your email marketing campaign is to invest in an ESP, or email marketing service provider.  Even if your email list is small, start out with a reliable ESP so once your list grows to a few hundred or more recipients, you’ll have the technology already in place to automatically handle subscribes, bounces, and deliverability issues!

Here are a quick list of reasons you should be using an ESP instead of a regular email client such as Outlook.

1. List Management: Make it easy for yourself and others to subscribe to your list!  With ESP’s you can automatically have new contacts added through your website, Facebook page, and more!  As you are growing your list quickly, this will be very helpful!

2.  High Deliverability: Your email client is not meant to sent out bulk emails to contacts and your messages may end up labeled as spam by ISPs, not even arriving into your recipients’ spam folders, much less their inboxes.  ESPs are approved by ISPd as a legitimate, CAN SPAM compliant, permission-based email delivery service.

3.  Ability to Create and Send HTML Messages: Most ESPs include several well-designed HTML templates for you to customize and use for your email campaigns.  Save these templates to use over and over again so all of your messages are consistent!

4.  Segmented Lists and Personalization Features: Target those individuals on your list with messages that are most relevant to them.  This increases your click-thru and conversion rates – therefore increasing your ROI!  With ESPs you can easily insert your recipients’ name, company name, past purchase history and other information directly into the message or subject line!

5.  Automatic CAN SPAM Compliance:  ESPs make CAN SPAM compliance easy by automatically inserting your physical address and unsubscribe information in the footer of the email, as well as automatically removing unsubscribes immediately so that you are in compliance with the 10 day rule!

There are so many other features that make an ESP your top choice for your email marketing!  Give us a call and we can review more with you!

The Best of 2010 – Email Marketing Campaigns

Posted on Jan 5, 2011 by Michael Herman | Posted in Email Marketing, Social Media

Every year I see hundreds of great email campaigns sent from clients, and one of my favorite things about being an Account Manager is seeing how our clients utilize Digital Street’s email marketing platform to it’s fullest potential.

Below are five of my favorite email campaigns that were sent out through Digital Street. All of these email campaigns have a very clean feel to them, not too much clutter! It is also important for companies to maintain their brand identity by staying consistent. Sending out entirely new looking emails every other week is only going to distract your contacts from remembering your brand!

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Cosmetically Appealing

Short, sweet, simple, & sexy. The more organized an email campaign looks, the more attention it is going to receive. In general, people don’t have much time to read through your email. Stick to the main points that you want to get across so you don’t overwhelm the reader with too much information. The email on the left is very organized and the image suits the information perfectly. (It also kinda makes me a little hungry…)

*Hint: Keep the fonts within your email campaign basic and consistent! You don’t want to use a new font each time you start a new paragraph. This leads to fontophobia.

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No Such Thing as TMI

Emails really give you the opportunity to connect with your customers on a more personal level. You have the ability to automate happy birthday emails, include names within campaigns, and gain other information you might need for future segmenting purposes. You will notice that Guero’s Taco Bar always includes a link for contacts to update their data. In this particular email, Guero’s is wanting the recipient to update their information so he/she can receive a birthday surprise that is well worth opening!

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Keep It Relevant

You never want your reader to think, “What are they talking about?!”. This could ruin your reputation and have people’s eyes scanning for the Unsubscribe option rather than scanning through your beautiful email that you just worked so hard on. Keep in mind that people want to know about things that they can relate to. Stick to topics, such as holidays that are coming up, that will be relevant to a broad number of your target audience.

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Don’t Be A Bore, Link Some More!

I specifically like this email campaign because it includes many links within the campaign. As a company, you want people to interact within your email and be led to your website and/or somewhere related to what you are discussing.

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Easy Access to Social Media

One of the most important trends that has caught on this year is to include social media icons within your email campaign to build your online communities. This is a great way to start creating conversations with your clientele. Engaged users lead to loyal customers.