Posts Tagged with advertising

2010 Will Be Huge For In-Stream Video Advertising

Posted on Dec 9, 2009 by Michael Herman | Posted in Social Media

ReelSEO caught up with Ari Paparo, Group Product Manager for Advertiser Products at Google, to ask him about his predictions for 2010 concerning video advertising. The audio isn’t great on the clip, but here’s what he had to say:

I think Ari is absolutely right. The proliferation of video content of all kinds makes the use of in-stream advertising inevitable. I think this will become the primary method of advertising for many companies both large and small. Forget about expensive TV and radio ads, that stuff is expensive and outdated. Internet video is the way to reach your audience. Create new opportunities for your business in 2010 by calling Digital Street and setting up a free consultation. We can create a killer video marketing campaign that will rival anything you see on TV.

Video: How A Traditional Ad Agency Is Moving Into Social Media

Posted on Oct 29, 2009 by Michael Herman | Posted in Social Media

Jason Falls from Social Media Explorer interviews Edward Boches of Mullin on how his ad agency is meeting the social media demands of its clients. Mullen has been in the advertising game for more than 25 years and represented some of the top companies in America. Mullin saw the landscape of traditional advertising beginning to change a few years ago and have changed with it. The key to keeping any business relevant is the ability to be flexible. Never allow yourself to get entrenched in a certain way of doing business. Changing with the times and embracing new technologies and techniques will always keep you one step ahead of your competitors.

SME-TV: An Ad Agency Doing Social Media Right from Jason Falls on Vimeo.

A Cosmic Shift In Advertising

Posted on Oct 15, 2009 by Michael Herman | Posted in Social Media

Take a look at this clip from brand guru Gary Vaynerchuk. He makes some some excellent points about the current state of the advertising industry and how bloggers can capitalize on it: