Posted on Sep 15, 2010 by Michael Herman | Posted in Social Media
Seo Austin

Link building is a whole other world. You can spend hours and hours building links every day for years, and there will still be opportunities to build. The internet is such a vast breeding ground for brands, that every blog, every blog network, every business listing, and every article directory in the World Wide Web, has probably been scoped out for a business opportunity at some point. This is why it is so important, especially with Google’s eyes on you, to focus on how VALUABLE a link will be to YOUR business.


THE GOOD.

You want link juice. You want to show up on those Search Engine Results Pages as the number one for your carefully chosen keywords. Several forums and blogs in SEO will preach that DoFollow links are the only worthwhile kind of link for your website. They believe that if a link doesn’t help you climb the Google ladder, it isn’t worth your time.

We can’t deny that these types of links are the best. Especially if you can get a DoFollow link on a website with great page rank, great domain authority, and a reasonably low amount of other outbound links (wish we came by those every day).  Also, Google rewards the amount of relevance the page or blog linking to you has with your site, which makes DoFollow links on NICHE sites so very valuable. While we do agree that these links are the best for search results, we can’t say that NoFollow links don’t hold their own value.

THE NOT SO BAD.

I think it is about time we address this little thing called Traffic. Some people seem to think that the ONLY valuable links are the ones with link juice, and that’s because they are the ones that can climb your company up on Google. Today’s Valuable Lesson: Search Engines are NOT the only channels for Traffic.

How many times have you clicked on a link from a website you were on. Did you go to Google first to examine what that link would maybe lead you to before clicking on it? How many times have you read news from your favorite news site or a new story from your favorite blogger and clicked on a link they suggested? It’s because you trust their expert opinion! It happens! People don’t always find what they need through search engines! The more opportunities you have out there to increase TRAFFIC to your website, the more TRAFFIC you will GET to your website. That’s why I have to defend the poor, shunned NoFollow links. They do their job. They just do it differently.

THE UGLY.

Link farms. This is why you really want to trust the company who is doing your SEO. Someone can promise you links, physically show you the links exist, and never tell you that they are actually hurting your website. This can be anything from an article directory that accepts all content without reviewing it, to a website that allows you to submit whatever links you want in as many different forms so that you can for purposes of getting higher on the search engines. That’s not natural, and Google isn’t dumb. They have the USER of the search engines in mind. They want their searchers to find the most valuable information they need when they search for a specific keyword. That’s why Google respects ORGANIC and NATURAL links. They want the people who link to you, to really be endorsing your company or brand.

Besides, if you get to a domain page, and it has NO page rank, and no authority domains linking to it, what SEO value are you going to get from that? The theory is that Google divides the total link juice of the domain website by how many outbound links it refers, and then passes that fraction of link juice onto them equally. If there is not juice to start with, how can you pour the rest a glass? An even BIGGER mistake is if you put a link to one of those Link Farms on your website. Google will punish you for that. Don’t be a partner in crime.

The good news is, at Digital Street Inc., you can trust we only practice White Hat SEO. We will make your links matter. They will be valuable, they will be respected by Google, and they will bring you the right kind of traffic. We know you have a great product/service, it is all a matter of making it available to the right people, in the right place- right where they would be searching for it. An optimized website and strategic links will open the doors.

2 Responses to “The Good, The Not So Bad, & The Ugly | Link Building”

  1. Austin SEO says:

    Link farms are definitely not a good strategy. Search engines don’t like it because they offer no information that is of any value to the people who performs searches. They are often used to artificially produce results. Be wise and check closely where your links are being placed.

  2. Yes, when working with clients, I see alot of competitors have backlinks on not just link farms but also sites with barely any link juice who seem to be getting penalized. Then they also have far too many external links for that poor link juice to even give you something. THEN, you notice they are all nofollow. Nofollow + NoRelevance = not the smartest combination :) Thanks for the post

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