Video: Twitter’s Evan Williams SXSW 2010 Keynote

Posted on Mar 19, 2010 by Michael Herman | Posted in Social Media

Video: Stats On The State Of The Internet

Posted on Feb 26, 2010 by Michael Herman | Posted in Social Media

JESS3 / The State of The Internet from Jesse Thomas on Vimeo.

Google Brings Social Networking To Gmail

Posted on Feb 9, 2010 by Michael Herman | Posted in Social Media

Google launched a brand new service today called Google Buzz. It brings social networking into Gmail creating a seamless interface to stay connected with friends and family:

Apple Reveals IPad

Posted on Jan 27, 2010 by Michael Herman | Posted in Social Media

ipad

Nothing in the tech world has generated as much speculation and buzz as the so-called Apple Tablet. All the speculation was finally put to rest this afternoon when Apple CEO Steve Jobs revealed what they’re calling the Apple iPad. Mashable has all the details and many high resolution pictures. It really does look like a cool machine at an even cooler price — $499 for the entry level.

ipad-2 ipad-1 ipad-3

(photos via Mashable)

Domino’s Pizza Shows Corporate America How To Use Social Media

Posted on Jan 11, 2010 by Michael Herman | Posted in Social Media

Domino's Pizza

Domino’s Pizza has shown itself to be extremely nimble when it comes to the changing media landscape. They were quick to respond a few months ago when two knucklehead employees posted a video of themselves on YouTube doing heinous things to a customer’s pizza.

Now, more recently they’ve harnessed the power of social media to listen to critics. Rather than run from criticism of their pizza or simply run a PR campaign to counter it, they’ve embraced it and tried to make better pizza. According to Domino’s, the most common complaint they receive via Twitter, email, Facebook, and elsewhere is that their crust tastes like cardboard. In response, they scrapped their recipe entirely and started over from scratch. There were complaints about the sauce tasting like Ketchup, so they scrapped that recipe too. As painful as the complaints were, Domino’s took them to heart and set out to make their product better.

What many companies don’t realize is just how much it means to customers simply to be heard. The only thing worse than buying a crappy product is knowing that the company doesn’t care if you think their product is crappy. When a company like Domino’s listens to customer complaints and creates all new recipes in  response to those complaints it’s a big deal. Even if their pizza still isn’t the best, they will have the kind of brand loyalty other companies only dream about.

Just letting your customers know you care is one of the most powerful marketing devices you can employ. I know that seems odd, but it’s true. Consumers are so used to hearing corporate spin and CYA excuses that it’s a real breath of fresh when a company acknowledges mistakes and promises to do better.

Why You Should Be Using Social Media In Your Business

Posted on Dec 29, 2009 by Michael Herman | Posted in Social Media

This pretty much says it all:

Video: How Cisco Uses Social Media

Posted on Dec 21, 2009 by Michael Herman | Posted in Social Media

In her BlogWell San Francisco case study presentation, “How Cisco Engages Customers, Partners, and Press with Social Media,” Cisco’s Director of New Media, Jeanette Gibson, shares the company’s social media strategy.

Video SEO Tips From Truveo

Posted on Dec 14, 2009 by Michael Herman | Posted in Social Media

Here are some video search engine optimization tips from Dr. Pete Kocks, President of Truveo and VP at AOL Video:

(hat tip ReelSEO)

2010 Will Be Huge For In-Stream Video Advertising

Posted on Dec 9, 2009 by Michael Herman | Posted in Social Media

ReelSEO caught up with Ari Paparo, Group Product Manager for Advertiser Products at Google, to ask him about his predictions for 2010 concerning video advertising. The audio isn’t great on the clip, but here’s what he had to say:

I think Ari is absolutely right. The proliferation of video content of all kinds makes the use of in-stream advertising inevitable. I think this will become the primary method of advertising for many companies both large and small. Forget about expensive TV and radio ads, that stuff is expensive and outdated. Internet video is the way to reach your audience. Create new opportunities for your business in 2010 by calling Digital Street and setting up a free consultation. We can create a killer video marketing campaign that will rival anything you see on TV.

Video: Groom Updates Facebook Status From Altar

Posted on Dec 3, 2009 by Michael Herman | Posted in Social Media

Nicely done.

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