Video: MIT Students Develop ‘Minority Report’ Style Wireless Mouse Gloves

Posted on Apr 2, 2010 by Michael Herman | Posted in Social Media

This is pretty amazing. I can imagine something like this coming to market soon.

(hat tip Mashable)

Social Media Is Not An Exact Science

Posted on Mar 29, 2010 by Michael Herman | Posted in Social Media

Stressed+out

The brave new world of social media marketing has old school marketing firms struggling to adapt. Conventional wisdom has been turned on its head and the old rules and best practices for “what works” is now a constantly moving goal post. You can write out a detailed social media marketing plan for a company that sounds great on paper, but once it’s put into practice it may not be worth the paper it’s printed on. That kind of uncertainty scares the heck out of the old guard who likes a sure thing and whose clients demand nothing less.

Social Media is not something that lends itself to a one size fits all approach. What works great with one company may have no effect whatsoever with a different brand or company. Every brand or product has an audience that’s waiting to be engaged and the trick is to find out how and where they prefer the engagement to take place. Some brands work better on Facebook than on Twitter. Some find great success with both — or neither.

What business owners and marketing firms need to realize is that social media is dynamic and constantly changing. A good social media marketing campaign must be monitored continuously and tweaked when necessary. When you try something and it doesn’t work out you need to immediately pivot and try a different approach.

Be wary of any firm that guarantees outcomes using a particular method. Unless they have an uncanny ability to see into the future, they couldn’t possibly guarantee that. We can guarantee you results, but we cannot guarantee what will ultimately get those results.

Video: Twitter’s Evan Williams SXSW 2010 Keynote

Posted on Mar 19, 2010 by Michael Herman | Posted in Social Media

Video: Stats On The State Of The Internet

Posted on Feb 26, 2010 by Michael Herman | Posted in Social Media

JESS3 / The State of The Internet from Jesse Thomas on Vimeo.

Google Brings Social Networking To Gmail

Posted on Feb 9, 2010 by Michael Herman | Posted in Social Media

Google launched a brand new service today called Google Buzz. It brings social networking into Gmail creating a seamless interface to stay connected with friends and family:

Apple Reveals IPad

Posted on Jan 27, 2010 by Michael Herman | Posted in Social Media

ipad

Nothing in the tech world has generated as much speculation and buzz as the so-called Apple Tablet. All the speculation was finally put to rest this afternoon when Apple CEO Steve Jobs revealed what they’re calling the Apple iPad. Mashable has all the details and many high resolution pictures. It really does look like a cool machine at an even cooler price — $499 for the entry level.

ipad-2 ipad-1 ipad-3

(photos via Mashable)

Domino’s Pizza Shows Corporate America How To Use Social Media

Posted on Jan 11, 2010 by Michael Herman | Posted in Social Media

Domino's Pizza

Domino’s Pizza has shown itself to be extremely nimble when it comes to the changing media landscape. They were quick to respond a few months ago when two knucklehead employees posted a video of themselves on YouTube doing heinous things to a customer’s pizza.

Now, more recently they’ve harnessed the power of social media to listen to critics. Rather than run from criticism of their pizza or simply run a PR campaign to counter it, they’ve embraced it and tried to make better pizza. According to Domino’s, the most common complaint they receive via Twitter, email, Facebook, and elsewhere is that their crust tastes like cardboard. In response, they scrapped their recipe entirely and started over from scratch. There were complaints about the sauce tasting like Ketchup, so they scrapped that recipe too. As painful as the complaints were, Domino’s took them to heart and set out to make their product better.

What many companies don’t realize is just how much it means to customers simply to be heard. The only thing worse than buying a crappy product is knowing that the company doesn’t care if you think their product is crappy. When a company like Domino’s listens to customer complaints and creates all new recipes in  response to those complaints it’s a big deal. Even if their pizza still isn’t the best, they will have the kind of brand loyalty other companies only dream about.

Just letting your customers know you care is one of the most powerful marketing devices you can employ. I know that seems odd, but it’s true. Consumers are so used to hearing corporate spin and CYA excuses that it’s a real breath of fresh when a company acknowledges mistakes and promises to do better.

Why You Should Be Using Social Media In Your Business

Posted on Dec 29, 2009 by Michael Herman | Posted in Social Media

This pretty much says it all:

Video: How Cisco Uses Social Media

Posted on Dec 21, 2009 by Michael Herman | Posted in Social Media

In her BlogWell San Francisco case study presentation, “How Cisco Engages Customers, Partners, and Press with Social Media,” Cisco’s Director of New Media, Jeanette Gibson, shares the company’s social media strategy.

Video SEO Tips From Truveo

Posted on Dec 14, 2009 by Michael Herman | Posted in Social Media

Here are some video search engine optimization tips from Dr. Pete Kocks, President of Truveo and VP at AOL Video:

(hat tip ReelSEO)

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