Video: How A Traditional Ad Agency Is Moving Into Social Media

Posted on Oct 29, 2009 by Michael Herman | Posted in Social Media

Jason Falls from Social Media Explorer interviews Edward Boches of Mullin on how his ad agency is meeting the social media demands of its clients. Mullen has been in the advertising game for more than 25 years and represented some of the top companies in America. Mullin saw the landscape of traditional advertising beginning to change a few years ago and have changed with it. The key to keeping any business relevant is the ability to be flexible. Never allow yourself to get entrenched in a certain way of doing business. Changing with the times and embracing new technologies and techniques will always keep you one step ahead of your competitors.

SME-TV: An Ad Agency Doing Social Media Right from Jason Falls on Vimeo.

Video: Google Launches Social Search Experiment

Posted on Oct 26, 2009 by Michael Herman | Posted in Social Media

(hat tip Lifehacker)

Video: Monitor Your Industry With Social Media

Posted on Oct 23, 2009 by Michael Herman | Posted in Social Media

Here’s Mashable’s Adam Ostrow on monitoring your industry with social media:

Video: Thinnest Laptop In The World

Posted on Oct 23, 2009 by Michael Herman | Posted in Social Media

Behold the Dell Adamo XPS — the thinnest laptop in the world. The question I have is how thin is too thin?

5 Small Businesses That Use Social Media

Posted on Oct 21, 2009 by Michael Herman | Posted in Social Media

social-media-marketing

I told you earlier this week about a new study showing most small businesses still ignore social media. As I said in the post, I think this presents a huge opportunity for companies to get ahead of their competition by getting in the game now.

With that in mind, read the new post by Lauren Fisher over at Mashable. She profiles 5 small businesses that are successfully using social media. It really shows what companies can achieve when they embrace new technologies and new ways of doing business.

Small Business Still Ignoring Social Media

Posted on Oct 19, 2009 by Michael Herman | Posted in Social Media

social-media

A new study out today shows the vast majority of small businesses are still not using social media. They are instead relying on “proven” methods like television ads, magazine ads, etc. (you know, dinosaur stuff).

Three-quarters of small businesses say they have not found sites such as Facebook, Twitter and LinkedIn helpful for generating business leads or expanding business in the past year, according to a survey conducted for Citibank Small Business of 500 U.S. businesses with fewer than 100 employees.

Also, 86 percent said they have not used social networking sites for information or business advice. Ten percent said they have sought business advice and information on expert blogs.

The low number of small businesses using such sites for business purposes was unexpected, particularly as social media use has grown overall, said Maria Veltre, executive vice president of Citi’s Small Business segment. Citibank is part of Citigroup Inc.

“We were very surprised we did not see more use of some of the social media outlets, even if just for advice,” she said.

“What this survey indicates to us is small businesses are very, very focused on running their business and on generating sales and managing their cash flow and doing the things that are really important, especially in these economic times,” Veltre said. “I don’t think quite yet the social media piece of it has proven to be as significant.”

Businesses who haven’t found social media helpful in generating leads or expanding business most likely aren’t using it correctly. It’s totally insane for any business not to be taking advantage of the social media revolution. There is simply no better place on earth for business advice and information than blogs and social networks.

Businesses that are serious about watching their cash flow and surviving the economic downturn should be leading the way in social media. Using tools like Twitter, Facebook, and LinkedIn which cost nothing can potentially free up advertising dollars to be used elsewhere in the company. Companies that know how to use social media correctly can reach millions of customers and potential customers directly without shelling out thousands of dollars to run TV, radio, or print ads.

Fear is the number #1 obstacle to running a successful businesses. It’s human nature to get comfortable and stick to what you know. Sticking with traditional marketing methods and a few online ads thrown in for good measure is a comfortable, safe, and proven method. However, we live in a world that is changing not by the day but by the hour. Small businesses need to be able to quickly adapt to the changing environment or risk being left behind.

Having said that, there’s another way this study could be interpreted. This could actually be the greatest news ever. I say that, because it means the field is till wide open. It’s not too late for companies to get in early and stake their claim. It means 86% of companies are still clueless and only 14% see what’s happening. Which group are you in?

(hat tip Social Media Today)

Video: How To Measure Social Media

Posted on Oct 16, 2009 by Michael Herman | Posted in Social Media

Here’s Amy Martin from Digital Royalty sharing her tips on measuring social media:

Proven Social Media Headlines

Posted on Oct 15, 2009 by Michael Herman | Posted in Social Media

headlines

The key to making your content go viral is of course a killer headline. Veteran blogger Chris Garrett shares 102 tried and tested social media headlines over at Social Media For Business Workbook.

A Cosmic Shift In Advertising

Posted on Oct 15, 2009 by Michael Herman | Posted in Social Media

Take a look at this clip from brand guru Gary Vaynerchuk. He makes some some excellent points about the current state of the advertising industry and how bloggers can capitalize on it:

Seth Godin on Email Marketing, Social Media and more!

Posted on Oct 14, 2009 by ThriveAdmin | Posted in Social Media

Seth Godin on Email Marketing, Social Media and more

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