Why You Should Be Using Social Media In Your Business

Posted on Dec 29, 2009 by Michael Herman | Posted in Social Media

This pretty much says it all:

Video: How Cisco Uses Social Media

Posted on Dec 21, 2009 by Michael Herman | Posted in Social Media

In her BlogWell San Francisco case study presentation, “How Cisco Engages Customers, Partners, and Press with Social Media,” Cisco’s Director of New Media, Jeanette Gibson, shares the company’s social media strategy.

Video SEO Tips From Truveo

Posted on Dec 14, 2009 by Michael Herman | Posted in Social Media

Here are some video search engine optimization tips from Dr. Pete Kocks, President of Truveo and VP at AOL Video:

(hat tip ReelSEO)

2010 Will Be Huge For In-Stream Video Advertising

Posted on Dec 9, 2009 by Michael Herman | Posted in Social Media

ReelSEO caught up with Ari Paparo, Group Product Manager for Advertiser Products at Google, to ask him about his predictions for 2010 concerning video advertising. The audio isn’t great on the clip, but here’s what he had to say:

I think Ari is absolutely right. The proliferation of video content of all kinds makes the use of in-stream advertising inevitable. I think this will become the primary method of advertising for many companies both large and small. Forget about expensive TV and radio ads, that stuff is expensive and outdated. Internet video is the way to reach your audience. Create new opportunities for your business in 2010 by calling Digital Street and setting up a free consultation. We can create a killer video marketing campaign that will rival anything you see on TV.

Video: Groom Updates Facebook Status From Altar

Posted on Dec 3, 2009 by Michael Herman | Posted in Social Media

Nicely done.

Understanding Social Media Monitoring

Posted on Dec 2, 2009 by Michael Herman | Posted in Social Media

Often times when you hear people talk about social media monitoring it’s usually in reference to brand management. While that’s certainly an important part of social media monitoring, it’s by no means the whole story. Brand management is only one part of what should be comprehensive strategy. Brian Chappell over at Ignite Social Media does an excellent job of explaining this in his latest post. He lays out in detail the 4 cornerstones of social media monitoring.

The 4 cornerstones are:

  1. Competitive Analysis
  2. Product Development
  3. Reputation Management
  4. Outreach

Click over to Brian’s post to read detailed explanations of each.

Test The New Google Interface

Posted on Nov 30, 2009 by Michael Herman | Posted in Social Media


Take a test drive of Google’s new interface redesign! Paste the following code into the address bar of your browser when on Google.com and hit return. This should activate the brand new prototype interface with new logo, buttons, and side panel. (Be sure to sign out of Google first)

Paste this code:

javascript:void(document.cookie=”PREF=ID=20b6e4c2f44943bb:U=4bf292d46faad806:TM=1249677602:LM=1257919388:S=odm0Ys-53ZueXfZG;path=/; domain=.google.com”);

I think the new interface looks pretty cool. I like the blue buttons. What do you think about it?

(hat tip Daily SEO Blog)

Video: Using Twitter As A Platform For Business

Posted on Nov 24, 2009 by Michael Herman | Posted in Social Media

Here’s an interesting video from Joel Mark Witt on how to use Twitter as a platform for business:

How can you use Twitter as a platform for your business?

Do Your Next Video Marketing Project With Digital Street

Posted on Nov 18, 2009 by Michael Herman | Posted in Social Media

Are you looking for a company to do your next video marketing project? If so, we can help. We’ve put together some killer video campaigns for many companies and we can do the same for you.

Here’s what we can do:

Contact us for a consultation:  (888) 350-3611

SEO Tips For Online Retailers

Posted on Nov 16, 2009 by Michael Herman | Posted in Social Media

Michelle Bowles over at Online Marketing Blog has 5 SEO Tips for online retailers.

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