Video: How To Use LinkedIn For Business

Posted on Apr 16, 2010 by Michael Herman | Posted in Social Media

linkedin

It may not be as sexy as Facebook or get as much love from celebrities as Twitter, but LinkedIn is one of the most powerful social networks on the planet. When it comes to business networking LinkedIn is second to none.

Here’s an interview with Lewis Howes, author of the bestselling book LinkedWorking. Lewis talks about how businesses can benefit from using LinkedIn:

Lewis Howes Interview from Michael A. Stelzner on Vimeo.

* Don’t forget to check out our LinkedIn profile and then join our group!

New Facebook Pages: A Guide for Social Media Marketers

Posted on Apr 7, 2010 by ThriveAdmin | Posted in Social Media

As more and more marketers use Facebook as a key conduit for brands online, it is important to note some of the new changes to their Business Pages. Following last fall’s overall redesign, these pages will now migrate to the same Wall and tabs design that personal profiles have used. You can explore the new format and follow Mashable on Facebook at Mashable’s Facebook page.

Following is a rundown of what you need to know:

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What’s Changing

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In the redesign, Pages will change from a “box-oriented” design to a “Wall and tabs” design; they will closely mirror the current structure of Personal Profiles.

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1. The Mini-feed and Wall will be merged together into a “Wall” tab, which will become front and center of Pages.

2. The company information and other static content will live on an “Info” tab, and most photos will live on a “Photos” tab.

3. Most custom content and application boxes will live on “Boxes” tabs; Page admins will be able to add multiple Boxes tabs and will likely be able to give tabs custom names. Some custom content and applications can be added to the left column of the Wall tab like on Personal Profiles.

4. Pages will now be able to share Status Updates (short, frequently updated blurbs) in the same way that personal Facebook users do. These updates will be visible on the Wall tab.

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What’s Not Changing

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Although the structure and design will differ, Business Pages will maintain the same core functionality as before – the ability to share photos, videos, text, applications and custom content.

There has also been no mention of any costs associated with Business Pages (aside from optional advertising).

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Opportunities

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1. Stronger Interaction with Fans
Because the Wall tab will become the focus, Pages will feel much more active and dynamic than ever before. This will encourage more participation and interaction between brands and their Fans.

2. Increased Virality
Content posted on the new Wall will also show up in Fans’ News Feeds more often. This means that posting updates to your Page is much more viral and has the potential to drive significant traffic to your Page.

3. More Ways to Communicate
The Status Update will provide a powerful way for Pages to share short interesting blurbs with Fans in a way that is less obtrusive than an Update delivered to their inboxes. Brands that use Twitter can sync their accounts so that selected Tweets will automatically post to Facebook as Status Updates.

4. Specific Landing Page for Non-Fans
The Wall tab will be the point of entry for all Fans when they visit a Page (with the idea that they’ll first be exposed to the newest content). When it comes to non-fans, Page admins will be able to choose which tab they’d like to use as the landing page. This means that if a Page has a new application or custom content that they’d like to promote, they can set this as the point of entry for all new visitors to the Page.

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Challenges

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Overall, the new design will make Pages more dynamic and viral, but it will also pose some challenges too:

1. Content will need to be updated frequently and consistently to ensure the Wall tab (the new focus of Pages) stays fresh.

2. The addition of Status Updates will require brands to establish guidelines on what content can be posted here on a consistent basis.

3. Page admins will need to determine what content (text, links, photos and videos) Fans will be able to share on the Wall tab so permissions can be set accordingly.

4. Static brand content will become secondary to Fan-to-brand interaction, so there will be less content control for brands.

5. Placement of custom content and applications will need to be determined so that it remains visible and accessible for Fans.

6. Static brand content will now need to adhere to the standard template, so Pages may need to adjust the format of their About and Contact information to fit.

Business Schools Adding Social Media To Curriculum

Posted on Apr 2, 2010 by Michael Herman | Posted in Social Media

The NY Times has an interesting piece today related to social media. The top business schools in the world are quickly adding social media to their MBA programs.

Students entering university studies today have grown up with access to computers and the Internet and have years of experience in using online social networks to make connections and share information. Now that businesses are realizing the commercial potential of these social media networks, the universities need to teach their students how to turn their knowledge of these new media channels to profitable use, Mr. Salcito said.

“Just as we saw with digital — with things like creating Web sites or Web-based business — there is a need for immediate transformation in the educational environment,” to keep pace with these fast-emerging developments in the business world, he said.

This is a great thing. Students who leave school well versed in social media are going to have a huge advantage when they enter the business world as compared to those who don’t.

Video: MIT Students Develop ‘Minority Report’ Style Wireless Mouse Gloves

Posted on Apr 2, 2010 by Michael Herman | Posted in Social Media

This is pretty amazing. I can imagine something like this coming to market soon.

(hat tip Mashable)

Social Media Is Not An Exact Science

Posted on Mar 29, 2010 by Michael Herman | Posted in Social Media

Stressed+out

The brave new world of social media marketing has old school marketing firms struggling to adapt. Conventional wisdom has been turned on its head and the old rules and best practices for “what works” is now a constantly moving goal post. You can write out a detailed social media marketing plan for a company that sounds great on paper, but once it’s put into practice it may not be worth the paper it’s printed on. That kind of uncertainty scares the heck out of the old guard who likes a sure thing and whose clients demand nothing less.

Social Media is not something that lends itself to a one size fits all approach. What works great with one company may have no effect whatsoever with a different brand or company. Every brand or product has an audience that’s waiting to be engaged and the trick is to find out how and where they prefer the engagement to take place. Some brands work better on Facebook than on Twitter. Some find great success with both — or neither.

What business owners and marketing firms need to realize is that social media is dynamic and constantly changing. A good social media marketing campaign must be monitored continuously and tweaked when necessary. When you try something and it doesn’t work out you need to immediately pivot and try a different approach.

Be wary of any firm that guarantees outcomes using a particular method. Unless they have an uncanny ability to see into the future, they couldn’t possibly guarantee that. We can guarantee you results, but we cannot guarantee what will ultimately get those results.

Video: Twitter’s Evan Williams SXSW 2010 Keynote

Posted on Mar 19, 2010 by Michael Herman | Posted in Social Media

Video: Stats On The State Of The Internet

Posted on Feb 26, 2010 by Michael Herman | Posted in Social Media

JESS3 / The State of The Internet from Jesse Thomas on Vimeo.

Google Brings Social Networking To Gmail

Posted on Feb 9, 2010 by Michael Herman | Posted in Social Media

Google launched a brand new service today called Google Buzz. It brings social networking into Gmail creating a seamless interface to stay connected with friends and family:

Apple Reveals IPad

Posted on Jan 27, 2010 by Michael Herman | Posted in Social Media

ipad

Nothing in the tech world has generated as much speculation and buzz as the so-called Apple Tablet. All the speculation was finally put to rest this afternoon when Apple CEO Steve Jobs revealed what they’re calling the Apple iPad. Mashable has all the details and many high resolution pictures. It really does look like a cool machine at an even cooler price — $499 for the entry level.

ipad-2 ipad-1 ipad-3

(photos via Mashable)

Domino’s Pizza Shows Corporate America How To Use Social Media

Posted on Jan 11, 2010 by Michael Herman | Posted in Social Media

Domino's Pizza

Domino’s Pizza has shown itself to be extremely nimble when it comes to the changing media landscape. They were quick to respond a few months ago when two knucklehead employees posted a video of themselves on YouTube doing heinous things to a customer’s pizza.

Now, more recently they’ve harnessed the power of social media to listen to critics. Rather than run from criticism of their pizza or simply run a PR campaign to counter it, they’ve embraced it and tried to make better pizza. According to Domino’s, the most common complaint they receive via Twitter, email, Facebook, and elsewhere is that their crust tastes like cardboard. In response, they scrapped their recipe entirely and started over from scratch. There were complaints about the sauce tasting like Ketchup, so they scrapped that recipe too. As painful as the complaints were, Domino’s took them to heart and set out to make their product better.

What many companies don’t realize is just how much it means to customers simply to be heard. The only thing worse than buying a crappy product is knowing that the company doesn’t care if you think their product is crappy. When a company like Domino’s listens to customer complaints and creates all new recipes in  response to those complaints it’s a big deal. Even if their pizza still isn’t the best, they will have the kind of brand loyalty other companies only dream about.

Just letting your customers know you care is one of the most powerful marketing devices you can employ. I know that seems odd, but it’s true. Consumers are so used to hearing corporate spin and CYA excuses that it’s a real breath of fresh when a company acknowledges mistakes and promises to do better.

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